Elevating Aerium Aviation's Mission through a Dynamic Member

1. Creation of the Membership Program:

• Defined membership levels, pricing structures, and membership platform architecture.
• Integrated Stripe as a seamless revenue portal, ensuring secure and efficient transactions.
• Integrate WordPress into the membership platform 

Strategic Process: In crafting the membership platform, our team engaged in comprehensive market research to identify optimal membership structures and pricing models. Collaborative workshops with the Aerium team were conducted to align the platform architecture with the organization's goals. The integration of Stripe not only provided a secure payment gateway but also facilitated a frictionless financial process for both Aerium and its members.

2. Content Creation for the Membership Platform:

• Developed engaging and informative content to enrich the membership experience.
• Created exclusive resources, educational materials, and industry insights.
• Implemented members-only resources including a community forum, blog, directory access, member of the month spotlight, and more to ensure future members have an abundance of benefits.

Strategic Process: Our content creation process began with a thorough understanding of Aerium's target audience and their preferences. We collaborated with Aerium's internal subject matter experts to develop content that not only resonated with members but also positioned Aerium as a thought leader in aviation education and its workforce pipeline. Visual design and branding consistency were maintained throughout, ensuring a compelling and user-friendly member experience.

Result: Elevated member and user engagement, fostering a sense of community and knowledge-sharing through visually compelling and brand-aligned content.

3. Marketing the Membership:

• Implemented targeted email marketing campaigns to promote membership benefits.
• Executed strategic social media campaigns to reach a wider audience.

Strategic Process: Our marketing strategy began with a detailed analysis of Aerium's target demographics. Tailored email campaigns were designed to communicate the unique value propositions of each membership level, while social media campaigns leveraged engaging visuals and strategic messaging to maximize reach. Data analytics were employed to refine the campaigns continuously.

Result: Generated a 30% rise in website traffic within one month of launching the platform and a 45% increase in social media impressions and engagements with pre-launch and launch campaigns of the membership.

4. Continuous Revenue Stream:

• Established strategies for ongoing member recruitment and retention.
• Implemented a membership goals plan for Aerium’s first year of launching the membership community to encourage and meet goals in accordance to:
  • Member Sign Up
  • Revenue Target & Increased Revolving Revenue
  • Target Groups 
  • Email and Social Media Campaigning goals

Strategic Process: Our team worked to develop dynamic recruitment and retention strategies, incorporating feedback loops for continuous improvement.

5. Fulfilling Aerium Aviation's Overall Goal:

• Facilitated networking opportunities between members, educational institutions, and industry professionals.
• Provided students with resources and exclusive opportunities at Aerium's annual summit at the John Murtha Johnstown Cambria County Airport.

Strategic Process: To fulfill Aerium's overarching goal, we organized networking events, both virtual and physical, leveraging our expertise in event management. Exclusive opportunities at the annual summit were curated, enhancing the overall membership value. Our strategic partnerships with educational institutions and industry professionals will be instrumental in creating a robust network for Aerium members.

Result: Through a collaborative approach and a blend of strategic processes and services, BBP Solutions successfully assisted Aerium Aviation in not only launching a membership platform but also kickstarting a thriving community that aligns seamlessly with its mission and objectives.